Privacy Policy

 

Privacy Policy

This Privacy Policy explains how AdventureAlley (the “Site” or “we”) collects, uses, and shares your Personal Data when you visit or make a purchase from the Site, in compliance with the General Data Protection Regulation (GDPR) and other applicable laws.

Contact Information

If you have questions, need more information about our privacy practices, or would like to file a complaint, please contact us:

  • Email: [Insert email address]
  • Contact page: [Insert link]

For unresolved complaints, you have the right to contact your local Data Protection Authority (DPA). A list of DPAs is available here.

What Personal Data We Collect and Why

Device Information

  • Purpose: To optimize the Site for your device and perform analytics to improve user experience.
  • Source: Automatically collected using cookies, log files, web beacons, tags, or pixels.
  • Disclosure: Shared with our processor, Shopify, for website functionality and analytics.
  • Data Collected: Web browser version, IP address, time zone, cookie data, pages or products viewed, search terms, and interactions with the Site.

Order Information

  • Purpose: To process and fulfill your purchases, including payment processing, shipping, invoicing, and fraud prevention.
  • Source: Collected directly from you during the checkout process.
  • Disclosure: Shared with Shopify for order processing and compliance with legal obligations.
  • Data Collected: Name, billing and shipping address, payment details (e.g., credit card information), email address, and phone number.

Customer Support Information

  • Purpose: To provide you with assistance and respond to your inquiries.
  • Source: Collected directly from you when you contact us.
  • Disclosure: Limited to internal use and shared only with necessary service providers.
  • Data Collected: Contact details and information you provide in your inquiry.

Legal Basis for Processing

If you are a resident of the European Economic Area (EEA), we process your personal data based on:

  • Your Consent: When required, such as for targeted advertising or non-essential cookies.
  • Performance of a Contract: To fulfill a purchase or service request.
  • Compliance with Legal Obligations: To meet legal and regulatory requirements.
  • Legitimate Interests: For activities like improving our services, fraud prevention, or analyzing site usage, provided these do not override your rights.

Retention of Personal Data

We retain your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required by law. For example, order-related data is kept to comply with tax and accounting regulations. You can request the deletion of your personal data by contacting us at any time.

Your Rights Under the GDPR

As a resident of the EEA, you have the following rights:

  1. Access: Request a copy of the data we hold about you.
  2. Rectification: Correct inaccurate or incomplete data.
  3. Erasure: Request the deletion of your data (subject to certain legal obligations).
  4. Restrict Processing: Request limited use of your data.
  5. Data Portability: Obtain and reuse your personal data across services.
  6. Object: Oppose processing based on legitimate interests or for direct marketing purposes.
  7. Withdraw Consent: Revoke your consent for specific processing activities at any time.

To exercise these rights, please contact us using the details provided in the Contact Information section.

Sharing Personal Data

We share your personal data with service providers to fulfill contractual obligations, comply with legal requirements, or with your consent. Examples include:

  • Shopify: For powering our online store and processing transactions (Shopify’s Privacy Policy).
  • Advertising Partners: For targeted marketing (e.g., Google Analytics, Facebook Ads).
  • Legal Obligations: To comply with subpoenas, legal requests, or to protect our rights.

Cookies and Consent Management

We use cookies and similar technologies to enhance your experience and personalize content. Non-essential cookies (e.g., for advertising) are only used with your consent. You can manage your cookie preferences via our cookie banner or [cookie settings page].

Types of Cookies We Use:

  • Essential: Required for the website to function properly.
  • Analytics: To analyze usage patterns and improve the Site.
  • Advertising: To deliver personalized ads.

For more information, see our [Cookie Policy].

Targeted Advertising and Opt-Out

We use data to provide relevant advertisements based on your interests. You can opt out of targeted advertising:

Additionally, you can opt out via the Digital Advertising Alliance or adjust preferences in your browser.

International Data Transfers

Your data may be processed outside the EEA, including in countries like Canada and the U.S. We rely on legal mechanisms like Standard Contractual Clauses (SCCs) to ensure your data is protected during international transfers. For more information, see Shopify’s GDPR Whitepaper.

Automated Decision-Making

We may use automated decision-making tools for fraud prevention and risk assessment. These do not have legal or significant effects on you, but you can object to automated decision-making by contacting us.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or for legal and regulatory reasons. The latest version will always be available on our website.